Post by account_disabled on Jan 6, 2024 1:59:39 GMT -5
The SaaS that reinvents SMS marketing, within the framework of Black Friday. That is Instasent , a Spanish technology company that offers real-time support and facilitates the work of users with different functionalities : it eliminates fixed numbers, duplicates, provides the option to add an unsubscribe link and the possibility of scheduling a sending date and time. . In addition to having a preview and a report of the total cost prior to sending the campaign. Its differential value lies in its functionality and intuitive use , since it does not require any installation or technological knowledge to send SMS to any country in the world, as well as the quality of direct connections with operators (crucial point when obtaining a high delivery rate and speed). Óscar Moreno is the founder of several telecommunications and online marketing startups with a career of more than 20 years in the online sector. “Normally we are used to a calculator indicating costs, the idea was to give the concept a twist and based on our experience estimate the benefits that our client can obtain by launching a campaign with our system ,” says Óscar Moreno, founder and CEO at Instasent.
They have also used data collected from the more than 500 companies that actively work with Instasent, focusing on the Ecommerce sector that has grown so much and increased its sales since the beginning of Phone Number List the pandemic. Óscar Moreno adds: “We have considered the sales rate (number of total sales in relation to the volume of messages sent), total gross profitability and average purchase ticket (average expenditure per customer)”, when considering the variables. , allowing you to estimate the profitability of a campaign and its cost, the difference being the profit. SMS Marketing is not dead, it is a channel revitalized with Black Friday SMS offers a delivery rate of 98%, allowing companies to launch their communications and ensure that their message does not fall on deaf ears. In addition, it is a brief and direct message, easy to understand and close, less saturated than WhatsApp or Facebook and does not require an internet connection.
It is also a channel that users no longer use to communicate with each other, but is only used for communications between companies and users,” says Moreno, who puts the global pandemic situation in context, which at the same time makes it essential the digital migration of companies and places SMS as an active part of these strategies to enhance online points of sale and help companies survive in times of crisis. From Instasent they are convinced of the results that SMS provides and the need for companies to boost their sales on Black Friday will lead to one of the best Black Fridays for the sector, so the forecasts are optimistic . “We would say that in the digital environment in which we find ourselves, the comparison with guerrilla marketing would be those Hacks or tactics that brands use to increase their sales. In this scenario , SMS has a great place , to give an example: there are brands that work with us that, when a customer goes to their website and does not complete the purchase, automates the sending of an SMS (usually with a discount or gift ) and a link to the website that rescues the items that the customer had chosen so that they can complete their purchase in a few clicks,” says Óscar Moreno, founder of Instasent. The company is incorporating a series of functionalities into its technology that will improve the user experience, many of them based on the feedback provided by customers, to migrate towards new business models.
They have also used data collected from the more than 500 companies that actively work with Instasent, focusing on the Ecommerce sector that has grown so much and increased its sales since the beginning of Phone Number List the pandemic. Óscar Moreno adds: “We have considered the sales rate (number of total sales in relation to the volume of messages sent), total gross profitability and average purchase ticket (average expenditure per customer)”, when considering the variables. , allowing you to estimate the profitability of a campaign and its cost, the difference being the profit. SMS Marketing is not dead, it is a channel revitalized with Black Friday SMS offers a delivery rate of 98%, allowing companies to launch their communications and ensure that their message does not fall on deaf ears. In addition, it is a brief and direct message, easy to understand and close, less saturated than WhatsApp or Facebook and does not require an internet connection.
It is also a channel that users no longer use to communicate with each other, but is only used for communications between companies and users,” says Moreno, who puts the global pandemic situation in context, which at the same time makes it essential the digital migration of companies and places SMS as an active part of these strategies to enhance online points of sale and help companies survive in times of crisis. From Instasent they are convinced of the results that SMS provides and the need for companies to boost their sales on Black Friday will lead to one of the best Black Fridays for the sector, so the forecasts are optimistic . “We would say that in the digital environment in which we find ourselves, the comparison with guerrilla marketing would be those Hacks or tactics that brands use to increase their sales. In this scenario , SMS has a great place , to give an example: there are brands that work with us that, when a customer goes to their website and does not complete the purchase, automates the sending of an SMS (usually with a discount or gift ) and a link to the website that rescues the items that the customer had chosen so that they can complete their purchase in a few clicks,” says Óscar Moreno, founder of Instasent. The company is incorporating a series of functionalities into its technology that will improve the user experience, many of them based on the feedback provided by customers, to migrate towards new business models.